In a time of unexpected crisis the assistance of a professional PR company is vital for the survival and image of a company. While the company was tied up with operational issues as a result of the incident which required immediate attention, it was a huge relief to leave media enquiries, media interviews and just the general media mayhem caused by the incident in the capable hands of CFPR. Cathy was on standby day and night for a number of weeks and the calm way she briefed our staff on handling the crisis from a media perspective was invaluable. As a result of the professional manner in which the incident was handled by CFPR and the subsequent measures put in place by the hotel, almost no business was displaced and a perception was created that this is one of the safest places to stay due to increased security.