Fidelity ADT partners with Hollard highway heroes campaign

Hollard Highway Heroes, an annual competition that identifies and rewards South Africa’s best long-distance truck drivers, launched today with some brand new sponsors including Fidelity SecureDrive, the latest offering from Fidelity Security.


Wahl Bartmann, CEO of Fidelity Services Group says Fidelity jumped at the opportunity to partner with Hollard on the 2019 campaign. “We share their concern about the unacceptably high level of road deaths on our highways, particularly as we approach the Easter build-up.  We are proud to support a campaign which addresses some of the major issues associated with accidents namely speed, harsh braking and fatigue driving.”


This is the 5th year of the competition and this is the first year that the initiative is open to any truck driver, irrespective of who their insurer is.  According to Wayne Rautenbach, head of Hollard Trucking, this  gives more drivers the opportunity to win big with up to R100 000 up for grabs, and it encourages thousands more to drive better – which amplifies the road safety benefit that the competition offers.


Bartmann says the partnership makes sense as the emphasis of Fidelity SecureDrive is on the safety and security of people, assets and businesses executed through smart fleet management. The company recently partnered with global vehicle security and telematics solutions provider, Amber Connect, to offer a dynamic, scalable and highly customisable telematics platform that offers true real-time tracking with a 2 seconds refresh rate – the highest in the South African market.


“Technology has developed to such an extent that today smart fleet management systems can provide fleet owners with an abundance   of information. What’s exceptionally exciting about this product is, as a world first, the mobile application employs Artificial Intelligence (AI) to pro-actively inform the driver of any risk events associated with the vehicle. It also offers the only real-time tracking solution where data is literally refreshed every two  seconds allowing real time alerts.”


Other sponsors of the Hollard Highway Heroes 2019 competition include the Transport Sector Retirement Fund and CTrack. The event’s preferred driver training partner is SA Long Distance Truckers, a driver body that has embraced Highway Heroes. Other partners include MasterDrive, the Road Freight Association and Arrive Alive.