International Women’s Day 2020 – More is needed to keep women safe

International Women’s Day 2020 should be seen as a rallying point, to remind every South African to do more to keep women safe. That was the call from Fidelity ADT this week, in the lead up to International Women’s Day being commemorated on the 8th of March.


International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating women’s equality. (


Charnel Hattingh, National Marketing and Communications Manager at Fidelity ADT, says she believes a good place to start in keeping women safe is to follow some basic safety tips.


“Being distracted makes you a soft target. Criminals are always on the lookout for soft or vulnerable targets, and will take advantage if you are not paying attention to your surroundings. Being aware of potential threats is the first and most effective line of defence for anyone,” she says.


There are other tips to follow as well, Hattingh adds:

  • Trust your instinct. Women have great intuition and should listen to their instincts. If someone or something makes you feel uneasy, avoid the individual and leave the area
  • Make contact with your private security service provider and ask them if they offer a mobile panic alarm service, which could be downloaded to your mobile phone. One example of such an app is Fidelity ADT’s FindU
  • Tell someone where you are going and the time you expect to return. Save it to your mobile phone or memorise the details of the person to be contacted in the event of an emergency


“Talk to your loved ones about these tips. By sharing it and by working with the brave men and women of our law enforcement and security partners, we can make a difference and make the world safer for our women,” Hattingh concludes.