Know how to prevent, detect and deal with a residential fire

Media release

March 2014

Know how to prevent, detect and deal with a residential fire

Every year more and more businesses and houses are lost to fire around the country. Fire moves and spreads quickly, in fact, it generally takes less than 30 seconds for a small flame to escalate into a major fire. Business and homeowners need to be aware of the potential dangers of fire and ensure that their homes and businesses are equipped, not only to detect a fire but, also to ensure that everyone on the premises knows how to deal with a fire if one should break out.

“It is important to realise that it is not only the flames that present a danger when a fire breaks out. The heat and harmful gas emitted can often be even more life threatening,” says Clive Humphrey, Managing Director of ADT Central Region.

He offers the following important tips on fire safety and encourages business owners and parents to share these with everyone working or residing on the premises (this includes children and domestic staff):

  • Do not overload electrical sockets or run electrical cords under carpets.
  • Develop and practice an escape plan – plan two ways out of every room.
  • Display your local fire department telephone number near the phone, then memorise it.
  • If you smell or see smoke, crawl on the floor to the nearest exit.
  • Never open a door that is hot to the touch.
  • Alert or wake everybody in the building as quickly as possible.
  • If your clothing catches fire – STOP DROP & ROLL.
  • Never re-enter the premises for personal belongings.
  • Only tackle the fire  if it is safe to do so.


Humphrey concludes that every business and household should be equipped with at least smoke detectors, a fire extinguisher and a fire blanket.

“There are products to suit every budget and for a minimal investment you will have a valuable early-warning system and the means to get a minor fire under control. We also highly recommend that your  smoke detectors  are linked to an armed response service to ensure peace of mind that the necessary help is on the way in the event of an emergency,” says Humphrey.


ADT Logo