GIVING BACK
Making a meaningful difference
Through pro bono work, partnerships and awareness campaigns, we use our expertise in PR, digital communication and storytelling to help organisations amplify their impact and reach the audiences who can make a difference.
We believe meaningful communication can help meaningful initiatives grow. Supporting organisations that create real change is part of how we contribute to the communities in which we live and work.
Building awareness and empowering young people
Kids Haven Pathways Programme
In 2025 CFPR had the privilege of working with Kids Haven to promote their Pathways Programme.
Kids Haven believes change begins with one opportunity. One connection. One future. The Pathways Programme is designed to create sustainable impact by preparing young people for meaningful entry-level employment opportunities and equipping them with the skills, confidence and support needed to succeed.
Corporate South Africa has the opportunity to create measurable impact while gaining access to motivated, work-ready young talent.
CFPR, together with Lightwell Digital, supports the programme through PR, social media and design, helping to build awareness and connect the initiative with partners who can contribute to long-term change.
Supporting education and community upliftment
Investec Great
Kei Trek
Since 2021 CFPR has partnered with The Leverage Corporation to support community upliftment initiatives linked to the Investec Great Kei Trek in the Eastern Cape.
Thousands of children in the region still walk long distances to school, often leaving home before sunrise and travelling for hours through difficult conditions. Many face challenges that impact their ability to remain in school.
Through the collective efforts of Investec, sponsors and partners, more than R400,000 has been raised to improve facilities in the Morgan Bay community.
Projects have included improvements to Ferndale Rural Primary School, including:
• installation of a new roof
• access to clean water through JoJo tanks
• safe sanitation facilities replacing pit latrines
• repairs to windows and structural elements
• installation of secure fencing around the school
These improvements contribute to a safer, more supportive learning environment for future generations.
Supporting animal welfare initiatives
Kitty and Puppy Haven
For the past 12 months CFPR has supported Eloise Biggs in her initiative to raise funds for Kitty and Puppy Haven, a rescue organisation that provides care and shelter for abandoned, abused and neglected animals.
Eloise created a unique fundraising concept called Pawty with a Purpose, transforming a personal Christmas gathering into an opportunity to give back.
Instead of traditional gifts, guests contribute towards raising funds for the organisation.
The initiative raised an impressive R106,000 for Kitty and Puppy Haven.
CFPR supported the initiative through communication and awareness, helping to amplify the impact of this heartfelt project.