Giving Back

As a business we believe it is our responsibility to support initiatives we believe strongly in. For the past eight years we have done the PR work for the Dad’s Charity Challenge which is a charity cycle ride from Johannesburg to Durban. The riders have raised over R2,5 million rand.

The four main beneficiaries for the riders include, The Sunflower Fund, Fulton School for the Deaf, the Gauteng Down Syndrome Association (DSA), and The Choc Childhood Cancer Foundation.

A portion of the funds will also once again be channelled to The Dad’s Charity Challenge Bursary.  During 2012, thanks to Makro three children were funded through primary school until the end of their Grade 7 year.

The Dads have also adopted Maloney’s Eye Rural Primary School in Magaliesburg as a beneficiary, and during 2012 the Dads built a kitchen for the school costing in excess of R100 000. More recently, the Dads also assisted the Strathmyre Girls Home in Kensington with a cash donation to assist them until they receive their government grant. Furthermore, the Dads have made available a special account at Makro for them to purchase supplies until early 2013.

Other projects include the refurbishment of the St Anne’s Aids Home on the South coast, and more recently, the Dads have donated funds to assist the building of the Ihlukwe School in Richmond, KwaZulu-Natal.

CFPR also supported and managed the Public Relations for the World Cooks Tour for Hunger, an initiative of the South African Chefs Association.


67 Minutes of Making a Difference on Mandela Day


In 2013 the team at CFPR joined Flow Communications and Southern Spoor in donating a jungle gym to Maloney’s Eye Primary School. The school services the Magaliesburg rural community and accommodates approximately 300 learners. It is a non-fee paying school and all the learners are from previously disadvantaged communities and from severely impoverished families with only grants as a source of income. We did this for 67 minutes of making a difference on Mandela Day.