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African Bank

Client
Impact area
The Brief
  1. Provide strategic and consumer Public Relations to African Bank from 2016 – 2022, post the Bank’s curatorship.
  2. Drive the bank’s evolution from primary lender to a fully integrated financial services offering, building on the bank’s rich and audacious heritage.
  3. Help shift perception of the brand from curatorship into long term sustainability, supporting strong executive leadership positioning and reinforcing confidence amongst key stakeholders as a viable investment destination with a resilient business and consumer banking solution.


Milestones

Changing the narrative and restoring confidence following curatorship

Supported the launch of MyWorld in 2018, helping build consumer and stakeholder trust

Profiled key leadership appointments, including Basani Maluleke and Kennedy Bungane, reinforcing credibility and strategic direction

Strengthened positive corporate and consumer PR sentiment, reducing negative PR to below 8% while increasing positive brand awareness by over 80% month on month

Strategic PR partnership

0Years

Negative PR sentiment

<0%

Monthly positive brand awareness

+0%


Reference

I had the pleasure of working with CFPR during my time at African Bank. From 2016 through to December 2022, Cathy and her team played a critical role in our consumer PR efforts during what was arguably one of the most defining periods in our organisation’s history.

2016 marked African Bank’s emergence from curatorship — a period that demanded not only strategic precision, but deep sensitivity to reputation, public trust and stakeholder communication. Cathy Findley PR came on board during this high-stakes transition and quickly proved themselves to be more than just an agency; they became an integral part of our communications team.

Despite being a boutique agency, they brought big thinking. Agile, innovative and resourceful, Cathy and her team consistently delivered impactful consumer PR work within tight budget constraints, never compromising on quality, creativity or professionalism. They had an uncanny ability to extract the essence of our brand and translate it into stories that resonated meaningfully with our customers. What stood out most was their dedication.

They were always willing to go the extra mile and over the six years we worked together they became true partners — invested in our success, responsive to our evolving needs and trusted by internal stakeholders at all levels.
Sbusiso Kumalo

Group Chief Marketing Officer

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