INMED South Africa
Client
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INMED South Africa
Impact area
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Public Relations, Development Communications, Social Impact Communications, Stakeholder Awareness, Programme Visibility
Objectives
- Work closely with INMED SA and INMED Partnerships for Children US to raise awareness of the various programmes in South Africa.
- Showcase the impact of INMED’s activities such as strengthening food security in vulnerable communities.
- Provide global (Mondelez and USAID) and local sponsors with the necessary exposure.
- Support the launch of the first Aquaponics Social Enterprise in SA.
Campaign highlights
- Launch of South Africa’s first Aquaponics Social Enterprise
- Maintaining ongoing coverage to support training and replication of the model internationally
- Supporting retail distribution partnerships including Boxer and Woolworths
- Attracting sponsors for the various programmes
- Increased exposure to schools helped increase children’s participation in physical activity, through both physical education in schools and guided recreation through Break-Time Buddies.
- Supported positive changes in the school food environment, including training school food workers in food hygiene and preparation of nutritious meals.
- Highlighed youth development and entrepreneurship to create new vocational opportunities that uplift underserved community members and inspire the next generation of local leaders.
- Strengthened family and community engagement in education and activities to improve nutrition, adopt healthier lifestyles, and build their potential for self-sufficiency
- Showcased a foundation for long-term sustainability and systemic change by actively involving parents and community members; local, provincial and national government; academic institutions; other non-governmental and community-based organisations; and private-sector entities.
- Exposure in SA used as a benchmark for communication in other global footprint area.
