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Fidelity Services Group

Client
  • Fidelity Services Group
Sector
  • Security and Facilities Management
The Brief

Manage all PR, reputation management, stakeholder communication, brand positioning and crisis communication requirements.


Background

Our collaboration with Fidelity Services Group began during the ADT residential phase

We supported two significant milestones:

  1. The disinvestment of ADT from Tyco International
  2. The acquisition of ADT by Fidelity Services Group

Both transitions were complex and high stakes, requiring seamless messaging, strategic media engagement at the highest level and ongoing reassurance to stakeholders.

Throughout these periods of change, we worked closely with internal teams to ensure consistency, clarity and confidence across all communication channels.

Fidelity Services Group is frequently in the spotlight when it comes to service delivery and implementation and can attract media attention for the wrong reasons. As custodians of the brand’s reputation, our role was to mitigate risk and identify innovative ways to educate customers while building a strong Fidelity community with trust and confidence in the brand.


Results

  • Negative tonality reduced to 1.5% for commercial brands and 7.1% for the residential brand.
  • Consistently exceeded PR performance KPIs
  • Strengthened positioning as a market leader in security and integrated services
  • Improved stakeholder confidence across customers, investors and the public
  • Established Fidelity as a trusted and credible media source

The PR programme successfully positioned the group to continue its growth and market leadership in the security and facilities management industry.

The size and diversity of the Group placed us in a strong position to identify trends and patterns and gave Fidelity the advantage of being a reliable and informed source for journalists.

Six years post acquisition, Fidelity Services Group and Wahl Bartmann have become household names.

PR partnership

0Years

Negative tonality (commercial brands)

0%

Negative tonality (residential brand)

0%


Reference

CFPR has consistently helped us meet our core communications objectives to enhance brand awareness and visibility across diverse target audiences; to position Fidelity as a thought leader and innovator in the security and facilities management sector, highlighting our technological innovation, operational excellence, transformation agenda and sustainability initiatives; strengthening stakeholder relationships with customers, employees, investors and the communities we serve; and managing reputational risk through a robust, pre agreed crisis communications protocol.

What truly sets CFPR apart from their competitors is their strategic insight, their hands on delivery and their unmatched understanding of the security and integrated services industry. Their work has consistently elevated the Fidelity brand and helped us communicate our values, purpose and innovations with clarity and impact.

Cathy and her team are more than just service providers. They are trusted advisors, brand custodians and an extension of our internal team. I would recommend CFPR without hesitation to any organisation looking for a communications partner with integrity, agility and a genuine commitment to delivering results.
Charnel Hattingh

Head of Group Marketing and Communications

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