Skip to content Skip to footer
Menu Close
Close
Work With Us
Menu Close
Close
Work With Us

Retail Motor Industry Organisation (RMI)

Client
  • Retail Motor Industry Organisation (RMI)
Impact area
  • Public Relations, Reputation Management, Strategic Communications, Media Relations, Crisis PR, Stakeholder Communication
The Brief
  1. Mitigate risk and innovate ways to educate consumers.
  2. Build an “RMI Community” who have trust and confidence in the brand and it’s associations.
  3. Build, sustain and protect/defend the RMI’s most valuable strategic asset — its reputation.


Earned media performance

Over the last seven years we have built the brand into an authoritative voice in the retail automotive aftermarket.

  • Increasing media and stakeholder visibility, particularly broadcast.
  • Growing credibility and thought leadership positioning of RMI and its Associations as a credible, professional and reputable businesses — the first port of call for motoring advice and services and industry input.
  • Driving tangible membership growth and retention. Our mandate is clearly focused around:
  • Supporting training and transformation messaging.
  • Educating consumers and the motoring public.
  • Strengthening stakeholder engagement and influence.
  • Consistently meeting and exceeding agreed KPIs.
  •  


Results

Strengthened relationships with media and positioning RMI and its associations as trusted industry voices.

CFPR has helped build awareness, credibility and trust in the RMI brand – the leading voice in the automotive retail aftermarket. .

Through consistent strategic communication and thought leadership, CFPR continues to support the development of an informed RMI community with confidence in the organisation and its member associations.

The sheer size and diversity of the organisation puts us in a strong position to identify trends and patterns and gives us the advantage of being a one-stop-shop for journalists as well.

Media placements

0

Positive coverage

0%

Potential reach

0billion


Reference

I have had the pleasure of working closely with Cathy Jackson and Jacqui Moloi from Cathy Findley PR (CFPR) and have been impressed by their professional approach and dedication. They have demonstrated a quick and thorough understanding of the automotive retail aftermarket sector in South Africa, and have shown a commendable ability to listen attentively and engage meaningfully with how various skills development and training interventions integrate within this sector.

CFPR brings a unique combination of professionalism, strategic insight, and hands-on delivery. Their understanding of organisational culture, attention to detail, and seamless collaboration with internal teams have made them an invaluable partner. Cathy’s personal integrity and her team’s responsiveness and service excellence are hallmarks of their work, and I would not hesitate to recommend CFPR to any organisation seeking to enhance its reputation, stakeholder engagement, and brand impact.
Louis Van Huyssteen

National Training Director

CFPR has been a valued and integral communications partner to the Motor Industry Workshop Association (MIWA) since 2018. MIWA was the first association within the Retail Motor Industry Organisation (RMI) to contract with CFPR, and this pioneering partnership has been instrumental in shaping our public relations and advocacy journey over the years.

In fact, CFPR has supported MIWA for close to a decade and has developed an in-depth understanding of our business, as well as the positioning of MIWA as a leading brand within the motor industry.

In my capacity as the National Director of MIWA, I work closely with CFPR daily. They play a pivotal role in promoting and enhancing the MIWA brand.
Pieter Niemand

National Director MIWA

The firm has a remarkable talent for generating meaningful media coverage and building connections that matter—often opening doors and conversations that lead to lasting impact.

More than just supporting our work, they’ve become a valued and proud extension of our team. Their approach is grounded in integrity, and they’ve navigated sensitive, high-stakes communications with grace and discretion.

In an industry where nuance and timing are everything, Cath Findley PR has proven to be a trusted, insightful, and invaluable partner.
Juan Hanekom

National Director SAMBRA

More Case Studies
African Bank

Public Relations, Reputation Management

TVET Smart

Public Relations & Skills Development Advocacy,

Fidelity Services Group

Public Relations, Reputation Management